WHO WE ARE
Mii is a specialized marketing and consumer research agency providing comprehensive research and consultancy services and solutions to clients across several markets.
We understand the growing needs of our clients and partners to better understand consumers’ behaviors, attitudes, opinion and desires in a world and markets that are becoming more complex. Meeting those needs is what we specialize in and execute with passion and enthusiasm.
Whether you aim at better understanding your current markets, exploring new markets, understanding consumers’ groups, measuring your brand performance and positioning, planning your next innovation or big idea, validating your innovations and communication campaigns, you will find Mii a trusted partner to provide you with solid and valuable insights for intelligent-based decision making.And we are constantly evolving in bringing innovative research solutions to help you understand markets and consumers trends and support your growth plans.
Mii is fully independent, entrepreneurial, client-focused organization that is controlled and managed by research professionals. Mii’s team consists of marketing research specialists and consultants dedicated to excellence and achievement. The team members have extensive expertise and proven track record in supporting globally leading organizations across several sectors and industries.
We have a culture that believes that our reputation is primarily built on the quality of our work and service, and that our partners’ success is our own success. That is why we strive for excellence and set high standards and benchmarks in order to support our clients most effectively and become their most preferred and trusted research partner.
Our offices are currently based in three countries (Germany, Saudi Arabia and UK) and we have extended coverage to more than 25 countries in Europe, Middle East, GCC and Africa through our local offices and global affiliations.
Mii is affiliated to Leyhausen Field Services International, (LFSI), based in Leverkusen, Germany. Established in 1992, LFSI is now one of the leading international field service companies with an established presence in Europe, Africa and the Middle East.
THE BEST OF SAUDI ARABIA PARTNERED
WITH THE BEST OF GERMANY
Mii brings together competence, local knowledge, State-of-the Art means and German quality standards
Mii is committed to excellence with regard to research designs, fieldwork, analysis, and insights/recommendations
GERMAN QUALITY STANDARDS
AND CONTROLS APPLIED
Mii takes great pride in producing work of the highest quality for its clients. Mii adheres to the ESOMAR Code of Conduct governing the work of professional research organizations.
Mii likes to work closely with its clients to ensure that survey instruments, sampling methodologies, analysis frameworks and reporting of the research commissioned meet their needs.
FIELD SERVICES INTERNATIONAL
LEYHAUSEN Field Services International brings the best of European quality standards to the Middle East. For over 20 years LEYHAUSEN has built a stellar reputation in high quality European research. Whether you are looking for a state of the art viewing facility or a large-scale telephone survey. LEY-HAUSEN has perfected the process.
Let LEYHAUSEN be your research partner with exceptional customer service and excellent project execution. The Dubai and Riyadh branches of Leyhausen Field Services International.
- Established in 2007
- Complete MENA coverage with a network of interviews and moderators
- State of the Art viewing facility in KSA since 2009
- Live video streaming
- Video and audio downloadable from the web
THE STATE – OF – ART
Thanks to its affiliation with Leyhausen Field Service International, Mii’s Riyadh facility has the most technologically advanced and modern equipment throughout its premises. This allows partners and clients to enjoy a pleasant and memorable experience while attending briefings, trainings and observing focus group discussions.
TO MEET CLIENT NEEDS
- Consumer surveys
- Segmentation Studies
- Equity Studies
- Market Dynamics
- Competitive Intelligence
- Business Model, Concept & Evaluations
- Alternative Service Delivery
- Channels Evaluation
- Market Size Estimates
- Past Growth Patterns & Trends
- Competitive Assessments
- Product and Service Offering
- Channels of Distributions
- Pricing and Mark-ups
- Promotional Activity
- Brand awareness
- Usage and Attitudes
- Perceptions and imagery
- Market Share and Penetration
- Purchasing / Shopping Behaviour
- Satisfaction & Performance Ratings
- Loyalty Consideration
- Media Habits & Information Sources
- Idea / Concept Testing
- Communication and Advertising
- Effectiveness Evaluation
OUR TOOLS & METHODOLOGIES
APPROPRIATE TOOLS & METHODOLOGIES TO DERIVE
ACTION -ORIENTATED MANAGEMENT INFORMATION
- Face-to-Face interviews (PAPI or CAPI using handheld devices)
- CATI Call Center (using RDD)
- Self-Administered interviews
- Mystery Shopping Visits
- Desk Research
- Online / Internet research
- Standard and Extended Focus Groups
- Mini Focus Groups
- In-depth Interviews
- In-home Visits